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International Franchising: The New Normal? Philip Zeidman writes: Over most of the years we have studied the growth of international franchise legislation, the pattern has settled into one of two likely sources: In a country where there have been publicized abuses, the rise of pressure for franchise legislation seems pretty natural. In countries where there has been little franchise activity, and even in the absence of any reports of abuses, there is sometimes (especially in emerging or post-socialist societies) a sense that, to be truly "modern," a country must ape the franchise legislation which exists in the United States and some other developed countries. In recent times, that rather simple pattern has become more complicated. Consider these recent examples: In the Philippines, franchising has experienced explosive growth. In midsummer the chair emeritus of the local association (and chair of the World Franchise Council) reflected on the increasing number of local franchises, as well as "a spike in foreign franchises coming in." As a consequence, he predicted, "franchise growth from 2011-2012 will reach around 70 percent" The problem is the nature of some of that growth. Two years ago a columnist for a prominent on-line publication, visiting a franchise exposition, summarized his conclusions pointedly: "Philippines Franchising Bubble About to Burst?" Read the rest of this article on World Frachise Associates website Philip Zeidman writes regular columns for Franchise Times, reprinted here with thanks. |
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The following franchise businesses are currently inviting international applications from target markets. Please see full profile for country development information.
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We warmly invite your feedback. Please let us know how you think we can improve FranSpeak. We welcome all ideas, thoughts and suggestions. We also welcome articles for consideration. Follow us on Twitter: http://twitter.com/franchiseintl Jake Kidde-Hansen and Yuliya Nazarchuk |
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